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SENIOR MARKETING MANAGER

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Posting Details

Posting Details

Reference Number 40-26428
Posted Job Title SENIOR MARKETING MANAGER
School Name Perelman School of Medicine
Org ME-Online Education
Posted to the Web 11/07/2017
Posted Job/Salary Grade 028
Employment Type Exempt
Hours N/A
Position Type Full Time
Position Schedule 8:30-5:00
Months 12
Position Length Ongoing
Position End Date
University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

School/Center Overview

The Perelman School of Medicine at the University of Pennsylvania is the oldest and one of the finest medical schools in the United States. Penn is rich in tradition and heritage and at the same time consistently at the forefront of new developments and innovations in medical education and research. Since its founding in 1765 the School has been a strong presence in the community and prides itself on educating the leaders of tomorrow in patient care, biomedical research, and medical education. http://www.med.upenn.edu/

Duties

The Senior Marketing Manager creates, leads, and drives an aggressive marketing strategy and tactical plan for the Department of Medical Ethics and Health Policy’s Online Educational Initiatives (OEI). Programs include the Master of Health Care Innovation, professional development, and continuing education.

Working closely with the OEI team and leadership in an entrepreneurial environment, the Senior Marketing Manager creates strategic integrated marketing campaigns in order to 1) significantly grow program applications and enrollment from inside and outside the Penn community, and 2) establish brand awareness across the health care industry for these new initiatives. These efforts are first of their kind at PSOM and require a visionary leader who is fluent in effective marketing of innovative products in health care and/or education.

By creating and implementing content, digital, and engagement strategies to attract learners, this leader is instrumental to the OEI goal of creating the standard for high-quality, impactful, and popular online learning experiences that enhance careers in order to transform health care delivery. The successful candidate is able to identify aligned markets across B2B, B2C, and digital channels to drive enrollment with an eye toward the competitive landscape.

The Senior Marketing Manager is responsible for meeting vital enrollment and revenue goals, as well as developing and managing a significant budget. Duties include producing all aspects of a successful metrics-driven marketing strategy and tactical plan; providing the vision and implementation for a compelling brand; and promoting online programs to key stakeholders and both existing and potential markets. Inherent to the success of these efforts is the ability to continuously track and analyze the effectiveness of multi-channel campaigns.

Qualifications

The minimum of a Bachelor’s degree and 5-7 years of progressively responsible experience in planning and managing marketing programs, or an equivalent combination of education and experience, are required. Recent marketing experience within a health care and/or higher education setting a plus.
Strong project management skills for delivering multiple campaigns for various products on time and within budget.
Strong working knowledge of branding, Salesforce, website content management, and Google Analytics.
Demonstrated creative, metric-informed strategic thinking; results-oriented implementation; and insightful analytic and reporting skills.
Strong team orientation with the ability to be flexible with time and independently manage multiple priorities simultaneously.

Affirmative Action Statement

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Quick Link http://jobs.hr.upenn.edu/postings/32632

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this employment opportunity?
    • Jobs@Penn
    • Contacted by a Penn Recruiter
    • Referred by a Penn Employee
    • Referred by a friend or family member
    • Higher Education Recruitment Consortium (HERC)
    • Inside Higher Ed
    • Indeed.com
    • Other Internet Advertisement
    • Linkedin
    • Twitter
    • Other Social Media Site
    • Professional Affiliation/Trade Website
    • Diversity Association/Publication Website
    • Heard about it at a conference or career fair
    • Apple One
    • Recruitment and/or staffing agency
  2. * What is your highest level of education completed?
    • Less than high school education
    • High School Diploma or GED
    • Vocational or Technical School
    • Associate's Degree or Two Year College
    • Bachelor's Degree
    • Master's Degree
    • PHD/MD/JD or equivalent doctoral degree
  3. * How many years of experience do you have related to this position?
    • 0 to 1 Year
    • 1 to 2 Years
    • 2 to 3 Years
    • 3 to 5 Years
    • 5 to 7 Years
    • 7 to 10 Years
    • Over 10 Years

Applicant Documents

Required Documents
  1. Resume
Optional Documents
  1. Cover Letter