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MARKETING COORDINATOR

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Posting Details

Posting Details

Reference Number 93-26889
Posted Job Title MARKETING COORDINATOR
School Name Business Services
Org Business Services
Posted to the Web 09/21/2017
Posted Job/Salary Grade 026
Employment Type Exempt
Hours N/A
Position Type Full Time
Position Schedule M-F 8.30am-5.30pm;occ w/ends & pm events
Months 12
Position Length Ongoing
Position End Date
University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

School/Center Overview

The Business Services Division (BSD) supports the individual and collective needs of the Penn community by promoting a hospitable, customer-friendly campus environment through the provision of mission-critical services and essential operations. BSD’s mission is to provide high-quality service in a fiscally responsible manner. The Division is currently focused on three major initiatives: Revenue growth/retention through improved marketing efforts, extended services, and development of new distribution channels; driving productivity for the Division and its customers through the better use of technology, and enhancing service offerings through upgrades and expansions of facilities. http://cms.business-services.upenn.edu/

Duties

The Marketing Coordinator will administer and monitor the social media accounts across approximately 20 individual departments and programs under the auspices of the division. The position is responsible for developing, curating, and posting social media content across multiple digital platforms (Facebook, Twitter, Instagram, etc.). It is also responsible for executing related marketing and event-based initiatives that serve to inform and complement the division’s social media strategy as well as enhance the visibility of departmental programs and services.

The Coordinator will generate ideas and content in relation to specific departments and areas of focus, working with the BSD communications team and business unit stakeholders to build unique and compelling social media ‘brands.’ The Coordinator will also act as a set of ‘eyes and ears’ for digital media, monitoring social media accounts and conversations, incorporating social listening feedback into overall strategy, and responding to or forwarding comments as necessary.

In support of the BSD Communications Team, the Marketing Coordinator will work to amplify overall divisional marketing efforts by integrating social media efforts. He/she will identify opportunities to cross-market, support print and digital outreach, and coordinate events-based marketing as assigned.

Reporting to the division’s Assistant Director of Communications, the position is responsible for supporting the BSD Communications Team to develop key performance indicators for social media. These indicators will serve as the basis for the team to monitor, analyze, and report on social media efforts, informing divisional best-practices and increasing overall social media strategy and presence.

Maintain a schedule of original social media content for various divisions across social media platforms.

Qualifications

Bachelor’s Degree and 2 to 3 years of experience or an equivalent combination of education and experience is required. Degree in marketing or business preferred. Minimum 2 years of experience in social media marketing or similar role required. Experience with implementing or supporting marketing initiatives and/or special events required.

Excellent written and verbal communication skills.

Demonstrated knowledge and experience working with a variety of social media platforms such as Facebook, Instagram, Twitter, Tumblr, Snapchat, etc. In-depth understanding of how each platform can be deployed in different scenarios.

Demonstrated graphic design skills and some experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus. Demonstrable aptitude to learn such skills is required.

Familiarity with and/or aptitude to learn social media monitoring and content tools (Sprout Social, Buzz.Report, etc.).

Photography and video editing experience strongly preferred.

Ability to occasionally work variable schedules to include weekends and evenings as needed (for special events that may occur throughout the academic year), including off campus events at Morris Arboretum.

Affirmative Action Statement

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
Quick Link http://jobs.hr.upenn.edu/postings/31460

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this employment opportunity?
    • Jobs@Penn
    • Contacted by a Penn Recruiter
    • Referred by a Penn Employee
    • Referred by a friend or family member
    • Higher Education Recruitment Consortium (HERC)
    • Inside Higher Ed
    • Indeed.com
    • Other Internet Advertisement
    • Linkedin
    • Twitter
    • Other Social Media Site
    • Professional Affiliation/Trade Website
    • Diversity Association/Publication Website
    • Heard about it at a conference or career fair
    • Apple One
    • Recruitment and/or staffing agency
  2. * What is your highest level of education completed?
    • Less than high school education
    • High School Diploma or GED
    • Vocational or Technical School
    • Associate's Degree or Two Year College
    • Bachelor's Degree
    • Master's Degree
    • PHD/MD/JD or equivalent doctoral degree
  3. * How many years of experience do you have related to this position?
    • 0 to 1 Year
    • 1 to 2 Years
    • 2 to 3 Years
    • 3 to 5 Years
    • 5 to 7 Years
    • 7 to 10 Years
    • Over 10 Years

Applicant Documents

Required Documents
  1. Resume
Optional Documents
  1. Cover Letter