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ASSISTANT AD/MARKETING & FAN ENGAGEMENT

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Posting Details

Posting Details

Reference Number 24-26861
Posted Job Title ASSISTANT AD/MARKETING & FAN ENGAGEMENT
School Name Division of Recreation & Intercollegiate Athletics
Org DRIA Marketing
Posted to the Web 09/12/2017
Posted Job/Salary Grade 028
Employment Type Exempt
Hours N/A
Position Type Full Time
Position Schedule Monday-Friday, 9 AM to 5 PM
Months 12
Position Length Ongoing
Position End Date
University Overview

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning.

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

School/Center Overview

Penn Athletics is a broad-based Division that serves the University community through 33 intercollegiate varsity programs and diverse recreational offerings. Penn is home to two of the most iconic venues in college athletics, The Palestra and Franklin Field. The Quakers are proud members of the Ivy League. The Division aims to make an impact through athletics by empowering individual excellence and fostering community through varsity, club, and recreational activities. Penn Campus Recreation sponsors 36 club sports and hundreds of intramural teams to provide opportunities to students, both undergraduate and graduate, and faculty/staff. A wide-array of classes and programs are offered through the Pottruck Health and Fitness Center and the Fox Fitness Center for recreation and wellness. http://www.pennathletics.com/

Duties

The Assistant AD for Marketing and Fan Engagement will develop, coordinate and execute a comprehensive marketing plan for Penn Athletics, with a focus on ticketed sports (football, men’s and women’s basketball, lacrosse and wrestling) and the Penn Relays, the nation’s oldest and largest track competition, to increase ticket sales, drive attendance and create a memorable and exciting fan experience while fostering innovative and collaborative efforts to engage students, staff, alumni, sponsors, donors and prospective fans. Develops and implements sales strategies, using digital and traditional marketing methods, and works collaboratively with the ticket office and outsourced ticket sales provider Aspire to increase season ticket sales, group sales, and single game ticket sales, and student attendance at intercollegiate events and Penn Relays. Develops, coordinates and executes a marketing plan that meets and exceeds revenue goals from the Ivy League Network and the Penn Athletics Online Fan Shop and serves as the Division’s contact for licensing requests. Supervises Assistant Director of Marketing, part-time marketing staff and work study students, and manages the department’s Cheer, Mascot, and Band. Reports to and receives direction from the Associate Athletic Director, Administration and Strategic Communications.

Qualifications

A Bachelor’s Degree and 5-7 years of experience or equivalent combination of education and experience is required. Master’s degree preferred. Previous experience directing marketing and promotions, preferably in college athletics or professional sports, communications or fan experience . Experience developing successful marketing plans. Experience with hosting large events preferred. Previous supervisory experience strongly preferred. Excellent customer service skills. Strong oral and written communications skills. Graphic design experience (Adobe Photoshop) and HTML coding required. Must be able to work evenings and weekends as required.

Affirmative Action Statement

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

Special Requirements
Quick Link http://jobs.hr.upenn.edu/postings/31232

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this employment opportunity?
    • Jobs@Penn
    • Contacted by a Penn Recruiter
    • Referred by a Penn Employee
    • Referred by a friend or family member
    • Higher Education Recruitment Consortium (HERC)
    • Inside Higher Ed
    • Indeed.com
    • Other Internet Advertisement
    • Linkedin
    • Twitter
    • Other Social Media Site
    • Professional Affiliation/Trade Website
    • Diversity Association/Publication Website
    • Heard about it at a conference or career fair
    • Apple One
    • Recruitment and/or staffing agency
  2. * What is your highest level of education completed?
    • Less than high school education
    • High School Diploma or GED
    • Vocational or Technical School
    • Associate's Degree or Two Year College
    • Bachelor's Degree
    • Master's Degree
    • PHD/MD/JD or equivalent doctoral degree
  3. * How many years of experience do you have related to this position?
    • 0 to 1 Year
    • 1 to 2 Years
    • 2 to 3 Years
    • 3 to 5 Years
    • 5 to 7 Years
    • 7 to 10 Years
    • Over 10 Years

Applicant Documents

Required Documents
  1. Resume
Optional Documents
  1. Cover Letter